Ravindra has a Campaign formula that has worked well for the past 20 years. The RAV formula. Readable, Audible & Visible. After the advent of digital media this RAV formula has garnered him and party very good results. Party communication must be readable to the citizens, we should reach them through audio-visual methods and our campaign must be visible to the voters.   

In the first place, Ravindra Chavan has always been a front runner in adopting technology in his personal or ministerial work culture. He has a hunger for exploring new tech developments happening around socio economic spaces. He has a definite vision when it comes to election management and on-ground campaign management. He has been making it sure that BJP must be heard, seen, felt and sensed at every moment and at every sphere of campaign trail. He ensures party propaganda must be made visible, audible through print digital and electronic format to the last voter. He makes no stone unturned creating a buzz in the campaign management.